UC Berkeley Haas School of Business | Groups


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Welcome to DISC!

The Design and Innovation Strategy Club at Haas is a student group focused on all things design, design thinking, and innovation. We are a community for people who want to experience and explore creativity and empathy.

Our Mission

  • To instill empathy
  • To inspire and practice creativity
  • To foster diversity

Our Vision

  • Community: Create a space for Haas students and alumni to engage with others from diverse backgrounds, at Berkeley and beyond 
  • Skills: Equip Haas students with a design thinking toolkit and an understanding of how and when to apply it
  • Experience: Expose Haas students to situations that challenge their views and require new ways of thinking and doing
  • Careers: Help students understand and achieve what they want to do by enabling personal interactions with practitioners from great companies
  • Fun and Failure: Bring laughter and fearlessness to serious work.

Our Values

  • We are curious and constructive (in questioning the status quo)
  • We are informed and respectful (demonstrating confidence without attitude)
  • We are adaptive (as student always)
  • We are community- and open-minded (beyond ourselves)

Some events planned for 2014-2015 school year:

  • Innovation Challenge with Specialized Bikes and IDEO
  • Art Museum Party
  • Happy Hours
  • Design and Innovation Career Panels
  • Design and Innovation Speaker Series
  • Drawing Workshop
  • Visual Communication Workshops

and much more!