2 • 6 • 2018 | Q&A with David Aaker
Upcoming Event
Professor Emeritus David Aaker has offered to have an intimate discussion with Haas marketing students before his talk with the Dean Speaker Series next Tuesday. Professor Aaker has been called the "father of modern branding." Aaker has authored15 books including Aaker on Branding: 20 Principles That Drive Success and Brand Relevance: Making Competitors Irrelevant. In his main talk, he will be discussing (and handing out copies) of his brand new book Creating Signature Stories. Many of us have been reading his material for interview prep, startup strategy, etc!
Please RSVP below by Friday if you are interested. We will be confirming the event this Friday as long as there is significant interest.
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