10 • 8 • 2018 | Jobs • Haas Marketing Summit • Events
Happy Monday HMCers! Apologies for the delay…nasty flight delays got me good this weekend. As a reminder the Haas Marketing Summit is next Wednesday October 17th and there are several great treks that week too (Clorox and Annie’s). The Summit will include two incredible keynote speakers: John Foraker, Founder of Annie's and Once Upon a Farm and Aaron Magness, Brandless CMO. Mark your calendars!
Jobs
Brand Manager, Nutiva
Application due 10/20/2018
Associate Brand Manager, Mattel, Inc.
Application due 10/20/2018
MBA Internship, Peek
Apply here
MBA Internship, A Dozen Cousins
Apply on their website. A Dozen Cousins is a natural food brand that makes delicious products inspired by traditional Creole, Caribbean and Latin American recipes. Our first product is a line authentic regional beans that are cooked in nutrient dense avocado oil. Our brand is built on the values of family, culture, joy and wellness - and we believe strongly in the power of food to bring people together and make life more enjoyable. To learn more visit adozencousins.com
MBA Internship, Indoor Reality
Indoor Reality, a technology spin off from UC Berkeley is looking for a creative marketing specialist to join its world class team of technical experts. Indoor Reality has developed a series of innovative products in the area of indoor mapping and reality capture including a backpack (IR-1000) , handheld (IR-500), phone + camera (IR-200), or simply an app on a smart phone (IR-100). Use case include condition assessment, visual documentation, for: architects, contractors, engineers, real estate professionals, facilities and asset managers, building energy specialists.
Ideally, we would like the marketing specialist to help us with execution of marketing plans to reach targets from brand awareness to product promotion, brainstorm and develop ideas for creative marketing campaigns, assist in outbound and inbound marketing activities, plan and execute initiatives to reach the target audience through appropriate channels such as social media & e-mail, assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. We are looking for candidates who are well versed in specialized marketing concepts, principles and tactics and have a thorough understanding of marketing elements including digital marketing such as SEO/social media and market research methods.
Prior experience in marketing of mobile apps, or experience in AEC or CRE industries is a plus. Pls contact info@indooreality.com for more info.
2nd year MBA in semester Internship, Unagi Scooters Marketing Internship
Be a part of our founding team by joining Unagi Scooter’s Marketing internship program. In our program, interns will support Unagi Scooter’s in our journey to reshape sustainable electric transportation. As a Marketing intern, you’ll be contributing to the launch of new products via pricing, go-to-market social media strategy, ad buying along multivariate/a/b testing and funnel optimization. The marketing intern will work directly with the founder/CEO along with the product marketing manager. Application instructions and full internship description can be found in CareerNet contact Doug Massa, CMG Relationship Manager, for more information.
Events
PepsiCo Super Bowl Challenge
October 15th
PepsiCo is calling all qualified U.S. students of all majors to enter the PepsiCo Game Changer student competition by pitching an original idea for how PepsiCo can use technology to innovate the customer experience. Please submit a video (two minutes or less) at gamechangers.pepsico.com until October 15th at 11:59 PM EST.
Five winners will get to meet with PepsiCo team members and get a behind-the-scenes look at how we pull off the Pepsi Super Bowl LIII Halftime Show. You might even land an interview for your dream job!
Haas Marketing Summit 2018
Wednesday October 17th, 1:30 - 7:30pm, Wells Fargo Room
HMC's flagship event, the Haas Marketing Summit, is here! The theme of this year’s summit is "Brand Building" and can help anyone interested in marketing whether you are interested in food, tech, retail, or other consumer goods. The afternoon will showcase outstanding brands and marketing leaders, inspiring and equipping students to successfully pursue a career in marketing. The agenda includes 2 keynote speakers (John Foraker, Founder of Annie's and Once Upon a Farm and Aaron Magness, Brandless CMO), a tech marketing panel, industry-specific breakout sessions, and a happy hour (5:30 – 7:30). The entire campus community is invited. We look forward to seeing you there!
Register here
Clorox Trek
Friday, October 19th, 9:15am – 1:00pm
The Clorox Company is an Oakland-based consumer packaged goods company that markets some of the most trusted and recognizable household brands. In addition to its namesake bleach and cleaning products, Clorox markets Hidden Valley® dressings and sauces, Brita® water-filtration products, and Burt’s Bees® natural personal care products. The company has been a great friend to the Haas marketing community in the past, sponsoring this year’s INNOV8 case competition as well as hiring multiple Haas alumni in the past.
The Haas Marketing Club is hosting a trek to visit the Clorox headquarters in Oakland to learn more about the company, tour the office, and learn what it's like to work in a brand management role from a panel of Haas alums. For those of you interested in CPG or brand management, don’t miss this trek! Lunch will be provided, along with a Q&A session with Clorox marketing VPs.
Signup details: (Registration opens at 8:00AM on Wednesday, October 3rd.) This trek has limited capacity (30 seats) as Clorox wishes to maintain an optimal employee:student ratio.
Note: If you plan on applying for Clorox internship or full-time positions, we strongly suggest you attend the trek to demonstrate your interest and build relationships. Sign up here."
Register here on Oct 3rd
Annie’s Trek
Thursday, October 18th at 12:45 pm
Blurb: Come join us to a trek to Annie's. Annie's Homegrown is a Berkeley, California owned by General Mills, maker of "natural" and organic pastas, meals and snacks owned by General Mills. The company was founded in Hampton, Connecticut, by Annie Withey and Andrew Martin, who previously founded Smartfood popcorn along with Ken Meyers. It is perhaps best known for its macaroni and cheese product line, which comes in shell form and bunny rabbit shapes, and is the second best selling macaroni and cheese in the United States. For more information visit https://www.annies.com/
Register Here
Storytelling through Data with Danone
Wednesday, October 24th, 12:30-2pm, C210
We all know storytelling is an essential skill for business leaders. Are you a good business storyteller? Do you present recommendations supported by concise, compelling data? Join the Danone Marketing Team and learn how to tell persuasive business stories instead of just summarizing the data. In this interactive workshop, you will learn how to build stories using data in a way that allows you to present focused, supported recommendations that matter.
Register here
DanoneWave Company Presentation
Wednesday, Oct. 24th 5:45-7:00pm
DanoneWave will be at Haas to talk about their Associate Brand Manager internship.
Registration link here
Coffee Chats also available for Oct 25th
MBArk Boulder Colorado
MBArk is now offering a Food Leadership Conference in Boulder Colorado. This is a great way to connect with executive and hiring managers in the food industry. Conference and registration details can be found here: https://mbark2boulder.com/ or contact Doug Massa, CMG Relationship Manager, for more details.
Cracking the Marketing Case with The Wine Group
Monday, October 30th, 12:30-2pm
Join HMC, CMG, and an industry professional in cracking marketing cases in preparation for recruiting season for marketing jobs in any industry! Sarah Morra Qualters, Haas '13, Senior Brand Manager at The Wine Group and formerly at Clorox, along with our very own Wendy Pratt, CMG with extensive experience at Nestle, will guide us through different types of marketing cases - from what to expect from the interviewer, how to approach the question, how to clearly communicate your response, etc. This is a great opportunity to get your feet wet by practicing and receiving valuable feedback in real time.
Register here
The Wine Group
Thursday, November 1st 12:45 – 2:00pm
Come hear about The Wine Group’s Associate Brand Manager internship and stay for a wine tasting!
Registration link here
Italia Innovation Winter Program
January 7th - 18th 2019, Verona
Join us in Verona next January for a fully-immersive learning experience led by Riccardo Illy, revolutionary food entrepreneur, and John Bruce, from Parsons School of Design.
In the Disruptive Quality Innovation Program you will have the chance to cross the places and stories of manufacturing entrepreneurs that every day strive to offer the world the best products in their industries, together with a multidisciplinary group of 25 selected international talents.
Thanks to the lifelong entrepreneurial experience of Mr. Illy, and the world-class creative insights of Professor Bruce, you will bridge theory and practice through access to companies, case studies and conversations with Italian managers and entrepreneurs.
Partner companies are leading brands in the Made in Italy business sectors (Fashion, Food and Wine, Design). Former partners include Gucci, Ermenegildo Zegna, Barilla, Frescobaldi Wines and Davines.
Early Application Deadline: 28th October 2018
Regular Application Deadline: 25th November 2018
Scholarships are available for early applicants.
News
Nestle to roll out new Starbucks-branded products here
Facebook goes into hardware with Portal here
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