Unlocking product growth with behavioral science - Irrational Labs

Bio of the speaker: Pauline Kabitsis is an applied behavioral science consultant at Irrational Labs, helping tech companies design for real-world human behavior. She has worked across 15+ countries with nonprofits, startups, and Fortune 500 companies, using psychology to drive product adoption and retention for organizations like LinkedIn, Airbnb, and TikTok.
Her work spans public health, financial decision-making, and consumer tech adoption, with real-world experiments driving double-digit lifts in engagement and conversion. A sought-after speaker, Pauline has presented at MadPow’s Human Experience Design Conference, Mayo Clinic’s Transformation Conference, and the International Union for Health Promotion and Education.

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