UC Berkeley Haas School of Business | Groups




Berkeley Institute of Design
Design Futures Lecture Series
Cal Design Lab
Cal Design Lab Calendar
Berkeley Innovation (student club)
"Design as a Competitive Strategy" Class Blog


General Resources:

The Design Exchange - interactive portal for the human-centered design community
methodbank - the open resource of design methods
Design Management Institute

Wicked Problems – The Need for New Ways of Thinking

Wired to Care: How Companies Prosper when they Create Widespread Empathy, Dev Patnaik and Peter Mortensen
As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Work, Health and Wealth, Juan Enriquez
A Whole New Mind: Why Right-Brainers Will Rule the Future, Daniel Pink
Moments of Truth, Jan Carlzon
Prophet of Innovation: Joseph Schumpeter and Creative Destruction, Thomas K. McCraw
Gangs of America: The Rise of Corporate Power and the Disabling of Democracy, Ted Nace
The Upside of Down: Catastrophe, Creativity, and the Renewal of Civilization, Thomas Homer-Dixon

Systems Dynamics & Systems Thinking

Thinking in Systems: A Primer, Donella Meadows
Business Dynamics: Systems Thinking and Modeling for a Complex World, John D. Sterman


What If?

Thinking Skills

Method: Analysis of Competing Hypotheses
Resources: MindTools Problem Solving Techniques
The Sciences of the Artificial, Herbert Simon
The Reflective Practitioner: How Professionals Think in Action, Donald A. Schon
The Opposable Mind: How Successful Leaders Win through Integrative Thinking, Roger Martin
Sway: The Irresistible Pull of Irrational Behavior, Ori Brafman and Rom Brafman
Thinking for Yourself: Developing Critical Thinking Skills through Reading and Writing, Marlys Mayfield

Design and Design Thinking

Design Is the Problem: The Future of Design Must be Sustainable, Nathan Shedroff
The Designful Company: How to Build a Culture of Nonstop Innovation, Marty Neumeier
The Creative Priority: Driving Innovative Business in the Real World, Jerry Hirschberg
Experience Design 1.1: A Manifesto for the Design of Experiences, Nathan Shedroff
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences, Steve Diller, Nathan Shedroff, and Darrel Rhea
Designing Business: Multiple Media, Multiple Disciplines, Clement Mok
Managing as Designing, Richard Boland Jr., and Fred Collopy
Design: A Very Short Introduction, John Haskett
Design in Business: Strategic Innovation through Design, Margaret Bruce and J. R. Bessant
Ten Faces of Innovation, Clay Christensen

Design Research (Understanding Context)

Design Research: Methods and Perspectives, Brenda Laurel
Learning from Strangers: The Art and Method of Qualitative Interview Studies, Robert S. Weiss
Qualitative Market Research: A Comprehensive Guide, Hy Mariampolski
Writing Ethnographic Fieldnotes: Robert M. Emerson, Rachel I. Fretz, Linda L. Shaw
Tales of the Field: On Writing Ethnography, Jon VanMaanan
Why We Shop: The Science of Shopping, Paco Underhill

Scenario Planning, Futurecasting, etc.

Design Futuring: Sustianability, Ethics and New Practice, Tony Fry
Seeing What’s Next: Using the Theories of Innovaiton to Predict Industry Change, Clayton M. Christensen, Scott Anthony and Erik Roth
The Creativity Tools Memory Jogger, Diane Ritter and Michael Brassard
Profiting from Uncertainty, Paul Shoemaker
The scenario-planning handbook: a practitioner's guide to developing and using scenarios to direct strategy in today's uncertain times, Bill Ralston and Ian Wilson
Finite and Infinite Games: A Vision of Life as Play and Possibility, Peter P. Carse

Concept Generation

Creativity in Product Innovation, Jacob Goldenberg and David Mazursky
Six Thinking Hats, Edward DeBono


Creating Minds - resources & tools on creativity
Amabile, Teresa M., “Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do,” California Management Review, Vol. 40, No. 1, Fall 1997, p. 39-58
Explaining Creativity: The Science of Human Innovation, R. Keith Sawyer
Group Genius: The Creative Power of Collaboration, Keith Sawyer
Creative leadership. Skills that drive Change, Puccio, G. J., Murdock, M. C., & Mance, M.
“Organization Design: An Information Processing View,” Jay R. Galbraith, Interfaces, Vol. 4, NO. 3, May 1974, p. 28-36


Resonate, Nancy Duarte
Rapid Viz: A New Method for the Rapid Visualization of Ideas - Kurt Hanks
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Dan Roam
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter), Garr Reynolds
Slide:ology: The Art and Science of Creating Great Presentations, Nancy Duarte
A Primer of Visual Literacy, Donis A. Dondis  
The Visual Display of Quantitative Information, Edward Tufte
Envisioning Information, Edward Tufte
Beautiful Evidence, Edward Tufte
Visual Explanations: Images and Quantities, Evidence and Narrative, Edward Tufte
The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Edward Tufte
Visual & Statistical Thinking: Displays of Evidence for Decision Making, Edward Tufte

Change Management

Leading Change Toward Sustainability: A Change Management Guide for Business, Government and Civil Society, Bob Doppelt
True to Yourself: Leading A Values-Based Business, Mark Albion
Strategy for Sustainability: A Business Manifesto, Adam Werbach
Crisis Management
Shooting an Elephant, George Orwell, 1936
“The Fifty-Nine-Story Crisis,” J. Morgenstern, The New Yorker, May 29, 1995
“How to Stay Loose in a Tight Spot,” Fara Warner, Fast Company, October, 2002, p. 62

Learning & Reflection

Tool: Recipes & Models for Reflection