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CMG Resources
CMG has so many resources available to you including in-person prep (see Career Net for CMG availability) and documents found on bcourses.
The full list and most up-to-date resources are found under bcourses:Career Management Fundamentals course
Careers in CPG/Retail
Careers in Design and Innovation
Careers in Tech
Highlights from bcourses (Roadmaps, primers, industry information)
- Marketing Primer Slides and Video
- CPG/Retail Primer Slides and Video
- Food Primer Slides and Video
- Tech Marketing Primer Slides and Video
- CPG/Retail & Marketing Roadmap
- Descriptions of Product Manager, Product Marketing Manager, and Brand Manager Roles
- The role of a Marketer
- Retail Industry Guide
- Retail Career Paths
- Haas Innovation and Design Club Intro Deck with Journey Map
- Design & Innovation Student Panel
- Design and Innovation Career Roadmap
- General Mills Recruiting PowerPoint
- Marketing Skills Summary
Resumes/Cover Letters
- Sample (do not copy): Brand consulting to CPG
- Sample (do not copy): Consulting to CPG
- Sample (do not copy): Commercial banking to CPG/Retail
- Sample (do not copy): Campaign Consulting to Technology
- Sample (do not copy): CPG to Technology
- Sample (do not copy): Investment Banking to Technology
- Sample (do not copy): Military to Technology
- Sample (do not copy): Technology/Product Management to Startup
- Sample (do not copy): Advertising to Technology Marketing
- Sample (do not copy): Education to Technology
Interviewing Prep for CPG/Retail/Marketing
- CPG Interview Prep
- Sample Interview Questions
- More Sample Interview Questions
- MBA Interview Questions from past Haas MBA interviews
- Marketing interview questions
- Case Interviewing
- Case interviewing in marketing
- Marketing & Tech Case Interview Overview (Webinar & Slides)