UC Berkeley Haas School of Business | Groups


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The Innov8 Marketing Case Competition is our flagship competition. Top MBA student teams from across the country have the opportunity to tackle a real-time challenge faced by our sponsoring company.

This year, Haas was pleased to partner with Adobe, one of the most powerful brands in the technology space. More than 50 MBA teams presented their solutions to an Adobe business challenge. 

Adobe awarded to our winning teams a total of $10,000 in prizes: $5,000 for the winning team, $3,000 for our first runner-up team, and $2,000 for our second runner-up team. The 8 finalist teams were invited to Berkeley-Haas on the UC-Berkeley campus for the final competition. Teams also enjoyed a tour of the Adobe office in San Francisco, CA, as well as other networking opportunities.

You can read more about the competition at adobe.com.