News and Stories from Haas DMEC
Haas Digital Media and Entertainment Club explores the “Streaming Wars” in conversation with industry leaders
Wednesday, September 16, 2020
On Monday, August 31st students across the Haas Full-time, Evening & Weekend, and Executive MBA programs convened for the first session in a six-week speaker series produced by the Haas Digital Media & Entertainment Club (DMEC). The series, titled Media and Entertainment: A Changing Digital Landscape, will explore topics including streaming, gaming, podcasts and more.
Monday’s conversation featured interviews conducted by DMEC’s VP Academics, Andres Romero with Michael Chang, Director of Content Planning and Analysis at Hulu; Reza Banki, Chief Strategy Officer at Tubi; and Max Rausch, Product Management and Program Partnerships at Roku. Their conversations explored the “Streaming Wars” currently unfolding in the digital entertainment landscape.
Across these interviews, we were struck by a few key themes that emerged.
There are advantages to implementing a variety of business models:
There are some key differences in the business models of SVOD and AVOD*:
Content partnerships and device partnerships will continue to be important:
There may be some net positives in terms of Covid-inspired industry innovation:
The lead-time to get something on a service is vast and there are varied acquisition routes:
Audience analysis is key dimension in determining content:
*Note a few common acronyms mentioned in the conversation: